“All About You” – Deepika Padukone launches fashion clothing line
In her constant endeavor of coming out with something new, Bollywood actress and style icon, DeepikaPadukone, recently came out with her exclusive collection of clothing line – “All About You from DeepikaPadukone” in association with Myntra, an e-commerce portal for fashion and casual lifestyle products. The apparels from Deepika’s collection are exclusively available only on Myntra’s app.
Deepika is the face of the brand and the clothing line promises to reflect the actress’s elegant yet simplistic and minimalistic sense of style. Every woman has an individualistic style when it comes to fashion and she wanted that the dresses be relatable to a young woman’s taste of fashion. Deepika’s collection showcases cheerful bright colours both in hues of light and dark and pastel shades in floral prints bringing out the optimistic attitude of the youth of today. Combining grace with comfort, the clothing line delivers powerful elegance in design, weave, texture and fabric. The collection comprises special fabrics such as hammered satin, viscose & jacquards, lurex knits, blended knits, woollens and premium denims.
Some of the style motifs include use of lace, embroidery tulles, shine & sequins, floral & feather prints and dots & stripes combined with flowy silhouettes. This adds a sense of romance and brings in charm to the collections.
The entire process of designing and bringing the collection to a mark of perfection, adding Deepika’s personal touch took 9 months and the process was implemented with the help of French design agency Carlin and Myntra’s in-house design team.
DeepikaPadukone wore skinny jeans and a flower-printed shirt blouse with deep red lipstick for the launch of “All About You”.
The first look of Deepika’s clothing line featuring summer wear and flower prints was well received by the audience and is now available at Myntra.
Deepika took to Twitter to announce the association.
Myntraquickly took the opportunity to respond back to her tweet.
During the launch of the label, Ananth Narayanan, CEO of Myntra, said that DeepikaPadukone is the epitome of style, fashion and elegance. Women across the country look up to her for her fashion sense. Myntra is very delighted to have her. She too seemed equally excited to have her own fashion line in stores online.
However, this is not for the first time that a Bollywood actor has been collaborating on bring out their own collection of clothing. There have been many actors who are trying their hand at bringing out something new with such endorsements. Alia Bhatt has collaborated with online fashion store, Jabong to bring out her special clothing line. BipashaBasuendorses for SussanneRoshan’s store – “The Home Label” through her collections. Towards the beginning of this year, HrithikRoshan too had lent his brand name to – “HRX menswear” line which is bringing out its collection in association with Myntra. Infact, young actor Tiger Shroff too has been roped in as a brand ambassador to represent Hrithik’s HRX brand. Very soon they are scheduled to come out with an exclusive women’s wear line too. The icing on the cake is Salman Khan’s, “Being Human” brand which has been successfully running its stores online and offline in India and also abroad. Besides that, Salman Khan is also the brand ambassador of “Splash”, Middle East’s largest fashion retailer.
Considering Deepika’s successful Bollywood career, she is one actress who really knows how to set new trends and keep it in vogue for all her fans to catch up on. She has readily addressed her availability to several issues and causes and has recently supported the issue of Depression by launching a counseling foundation – Live, Love and Laugh.
So here’s wishing the actress unbound success, as she brings out her fashion collection in her venture to give to the youth a piece of her noteworthy style statements.
– By Ankita Sharma
Young Writer, UAE