Apple’s new electric cars to be launched by 2020
Apple is known for its current marketplace. The company’s focused on personal computers for past few decades. However, following the market fashion they ventured into consumer electronics like: IPods, IPads, Iphones etc. They also have their space in most prominent non electronic products like: iCloud, iOS, MacOS and Apple TV. Apple also widened its spectrum by adding digital applications and software in Mac App Store. Apple is known to create perfect products than hurrying to launch its product in the market compromising on the quality of the product. They are known to own the premium product in the market.
What we know?
Apple sold millions of expensive gadgets and now its turn for the auto industry giving a whole new definition to cars. Speculation that the monster of computing is to venture into car making soon left the world speechless. But it is not first time that we heard it. There have been several reports and articles published that, Apple is hiring engineers from electric carmakers such as Tesla (TSLA), Ford (F) and General Motors (GM) employees. These hiring are the clear sign of Apple team may be working towards the launch of full- fledged electric cars to be launched in 2020. It is also said that, the apple’s car venture would be known as “The Titan Project” and it may look like a minivan. The car is in a very early stage of development, and Apple is still under process of creating an efficient team. The car may or may not have self-driving technology. We are still anticipating what the car may look like? Based on Apple’s existing gadgets and applications in the market we can only assume that the car would be a challenge to the automobile industry. Apple’s car would be more reliable, faster and would require half the effort to drive. We are going to see a new age self-driving vehicles.
Future of Mobility 2020
The future of automotive industry looks brighter and ready to sustain the market demand. The industry is all set to challenge traditional structures and carve a new path in the way of catering to the new era of customer requirement by cooperative efforts and magnificent business model. The agenda of future automotive industry will determine its positioning. The future business model is unique in selling preposition, revenue sources and cost position. They are also aiming at adapting the market offering with its services to the target customer segment. It also emphasize on redefining the core competency and expansion of partnership within and beyond the automotive industry. Apple, as a new competitor in the industry, is supposed to demonstrate to its competitors, how various streams of sales could possibly be generated from various applications and products. With the effective analysis of market Apple is ready to cater to the potential market requirement. The question is “Are we ready for it?” Vehicle innovation has always been slower than other technological change due to their high costing and strict transport guidelines to channelize safety of drivers. Automotive typically have gone much higher in comparison to other technology and gadgets. This has been a reason that people seldom purchase new vehicle to get a feel of its new technology.
A question needs to be answered is weather these new age automotive will or will not increase travel convenience, comfort, vehicle mileage, traffic speed and volume? It will probably not bring a paradigm shift in our professional lives but it will definitely change the definition of transport and transportation.