Indore’s new idea of street shopping for social cause
Are you amongst those who prefer visiting metro cities for street shopping? Indore’s young entrepreneurs will give you the same experience in our very own city. Not only shopping, but you will also be supporting a noble cause without really knowing it.
Indore’s two young entrepreneurs has organized city’s first night market at Yeshwant Club on Saturday. The night hours, pocket friendly products, stalls for men and women, and numerous fun activities for kids were the major attractions that make it worth a shopping destination for family. But what make this event stand out in a crowd is the sellers who put up their products on display. More than 50 percent of sellers ware those house wives who work from home and lacks a platform to showcase their products. “We will bring together more than 60 such housewives who are either not allowed to work outside or lack enough contacts. They sought special permission from their families for the show,” shares event organiser Prachi Agrawal who is hosting street flea market for the first time.
The idea of street flea market has caught up in the city in last one year where organisers gathers majority of local vendors, designers and other sellers under one roof, and provide exclusive designer products at economic range. “This is different from the regular and costly exhibitions Indore has been witnessing for almost a decade. The street flea market saves customer’s time to hunt for trendy and good products in local street and offers them special discounts,” explains businesswoman Misky Kedia who introduced the concept of flea market in Indore in April this year. Her journey to hosting an event came with multiple challenges from convincing local stores to explaining the idea of flea street market to people. Its uniqueness can be well described by the fact that she has tripled the number of participants (in terms of exhibitors and buyers) within short span of five months.”People now enquire us about upcoming events. What more could I ask for,” gushes Misky who is planning to host such event in every 40 days from now on.
And what makes Indore’s street flea markets different from that of metro cities is their support to noble causes. Most of the event that has been hosted in last five months have supported social cause of donating food and clothes to orphanage, providing stationary and books to deaf and dumb, employing numerous underpriviledged kids, etc. This satisfaction from good work and idea of making Indore truly a smart city has inspired more businesswoman like Ritu Goyal and Ankita Agrawal to host unique street markets in upcoming months. ” I was very skeptical about street flea market in Indore. I look forward to them now,” says housewife Purwa Sanghvi who is a regular visitor at Indore’s exhibition and lifestyle events.