Country’s Top brand list has been released by marketing and advertising conglomerate WPP Plc and Kantar Millward Brown. According to the list, HDFC continues the game of topping the chart fourth consecutive year followed by #2 – Airtel and #3 – SBI. Reliance Jio entered the list at #11 ranking.
According to the report, consumption of packaged consumer goods fell 4.2% and 2.4% year on year in November and December 2016 respectively but recovered 0.6% in March this year and 3.9% in April. Still, that was enough to hit the ranking of most packaged consumer goods brands.
The entire tabulation statistics were been dominated by Bank and Telcom World. The automobile category which includes tyres, lubricants, and motor fuels, had a growth of 23% in its brand value.
The FMGC including brands of alcohol, food and dairy, personal care and soft drinks had a substantial growth of only 6% but managed to add brand value.
The financial service category had a major growth of 26% with Kotak Mahindra Bank and Punjab National Bank is the fastest one.
| Rank | Brands | Brand Value ($ bn) |
|
1
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 |
HDFC Bank
Airtel SBI Asian Paints ICICI Bank Kotak Mahindra Bank Maruti Suzuki Bajaj Motors Hero Motors Axis Bank Jio IndusInd Bank Indian Oil Idea Britannia Nestle Mahindra & Mahindra Castrol Wheel Dabur McDowell’s Surf Excel Tanishq D Mart Kingfisher Horlicks Sun Direct Colgate Sunfeast MRF Brooke Bond Maggi Lifebuoy Berger ICICI Prudential Saffola IndiGo Fair & Lovely Punjab National Bank Royal Enfield Lux Hindustan Petroleum Bharat Petroleum TVS Whirlpool Lakme Dish TV Reliance Bajaj Allianz Canara Bank |
17.965
10.233 8.334 4.717 4.697 4.522 4.449 3.564 3.295 2.428 2.427 2.395 2.131 2.102 1.861 1.747 1.62 1.613 1.425 1.323 1.31 1.306 1.231 1.19 1.17 1.157 1.064 1.035 1.025 1.003 0.983 0.974 0.928 0.928 0.877 0.877 0.874 0.869 0.862 0.862 0.737 0.684 0.669 0.658 0.592 0.585 0.529 0.507 0.487 0.484 |
Vishikh Talwar, Managing Director, Kantar Millward Brown, South Asia, says: “There are now ‘multiple Indias’. Consumers continue to love the brands they’ve loved for generations, while equally embracing the brands of the future. Brands must be completely in rhythm with the pulse of the market. Those that can accurately interpret Indian sensibilities, while ensuring smart pricing, are likely to be most successful. This is easier for local brands, but people will relate just as positively to a global brand if it uses insight to understand and meet their needs, and communicate in a way that builds trust.”
