Companies spend millions of dollars coming up with unique and compelling logos that define their brands and make them stand out from their competitors. We see hundreds of them everyday, but do we really get what those logos mean? While I don’t doubt your logo vocabulary, there still exists a bunch that will widen your eyes. Yes, you have seen them around innumerable times but the subliminal messages or signs hidden within will certainly leave you wanting for more.
Toyota:
The logo is a really smart work of typography that accommodates every letter present in the name of the company.
Toblerone:
The highlights show the city Bern (where Toblerone is made). The logo also has a bear silhouette because the place is also known as the city of bears.
Tour De France:
The breakdown of the logo is ample to signify that the text represents a biker (probably roaming around France).
Beats:
The logo of the company actually hints at a person who is wearing beats headphones.
Fedex:
The company has used an arrow in between text. It denotes that the company is always on the go, striving to get things done.
Pinterest:
Needless to say, the logo is a pin and it is symbolic because of the word ‘pin’ in the company’s name.
Amazon:
Apart from the obvious ‘a’ to ‘z’ statement, the logo also has a smile patched to it.
Hyundai:
The logo is the initial of the company’s name. But it also strikes as a handshake between a car dealer and a probable customer.
Baskin Robins:
The logo actually houses the number of different flavours produced by the ice cream company, which is 31.
Levis Jeans:
If you already haven’t figured out, the cutout at the bottom of the logo is in the shape of well.
London Symphony Orchestra:
The letters on the logo appears to be a conductor orchestrating at an orchestra.
Northwest Airlines:
The letters ‘N’ and ‘W’ have been entwined to look like one.
Alfa Romeo:
The left side of the logo of the Italian car manufacturer has a red cross on white which represents a symbol of Milan, the hometown of Alfa Romeo. And the right side of the logo is a symbol, representing a mythological animal with a human in his mouth (some believe it to be a dragon, but most likely a snake).
Unilever:
The logo is an all-encompassing one. It has different icons put together to make a sustainable living.
Galeries Lafayette.
Isn’t it smart how both the ‘t’s in the text play up to form the Eifel Tower. That there is almost as important as Paris!
Gillette:
The hidden message in this logo is difficult to spot, but if you look closely you will notice how razor-sharply the ‘G’ and ‘I’ have been cut. This represents the sharpness and precision of the Gillette razors.
VAIO:
The ‘VA’ of the Sony VAIO logo has been made to talk look like an analogue signal, and the ‘IO’ resembles the numbers 1 and 0- which represents a digital signal.
CISCO:
CISCO was founded in San Francisco, which explains the name, but this is also referenced in their logo. The series of blue lines represent an electromagnet, but also symbolize San Francisco’s iconic Golden Gate Bridge.
Cocacola:
It’s rare, but hidden messages can sometimes be a complete coincidence! A Danish flag can be spotted in the negative space between the ‘O’ and the ‘L’, and Coca-Cola used this to their advantage when advertising when in Denmark.
