Flipkart-Owned Myntra Buys Fashion and Lifestyle Site Jabong

By Sona Kadam on July 26, 2016 at 1:23 PM

Flipkart, on Tuesday, announced that it had acquired Jabong, the country’s second largest online fashion retailer, for an undisclosed amount.

The acquisition was done through Myntra, the largest online fashion retailer that Flipkart bought two years ago

Flipkart, on Tuesday, announced that it had acquired Jabong, the country’s second largest online fashion retailer, for an undisclosed amount.

The acquisition was done through Myntra, the largest online fashion retailer that Flipkart bought two years ago.

“The acquisition of Jabong further strengthens Flipkart Group’s position as the undisputed leader in Fashion and Lifestyle segment in India. Jabong is among India’s major fashion multi-brand e-store with more than 1,500 on-trend international high-street brands, sports labels, Indian ethnic and designer labels and over 1,50,000 styles from over a thousand sellers,” Myntra said in a statement.

No official statement was available from Jabong. Jabong was founded in 2012. In September 2014, its investor, Rocket Internet merged Jabong with four other online fashion retailers in Latin America, Russia, the Middle East, South-east Asia and Australia to create Global Fashion Group (GFG).