Rapid circulation of print publications
The circulation of print publication such as newspapers and magazines grew to 5.04 % over the past eight years, according to Audit Bureau of circulation. Though there are many communication tools but still print media has its grip till now, no other medium communication can beat it.
In the series of English newspaper The Times OF India, Hindustan Times and The Hindu hold the highest platform since July –December 2015. A press release from (ABC), said most member publications, across various languages, certified by (ABC) have shown a positive trend during this period.
ABC has been certifying figures since 1948 continuously over a period of 68 years, a process involving 90 chartered accountant firms. As on date, 669 member editions and 50 magazines submit their circulation figures every six months for independent verification.
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