The power of Amul; you should know
India’s most trust brand Amul, every Indian and even across the border very well known about the Amul it is the country’s largest dairy player Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets Amul brand of dairy products, recorded 11% growth in its top line in FY16. Prior to that, for six consecutive years, it grew at over 20%. Apart from facing competition from smaller dairy players, GCMMF is facing pressures due to fall in milk prices globally.
GCMMF had clocked a turnover of R20, 733 crore in FY15. In FY16, it was around Rs 23,005 crore, up 11%. In FY15, you grew 14%, one of the slowest in the past eight years, due to fall in global prices. Before this you were growing at 20% for six years.
GCMMF managing director RS Sodhi, in an interview with FEs Rahul Thekdi, is, however, confident that GCMMF will meet its target of a turnover of Rs 50,000 crore by 2020. In FY16, the company’s total revenue stood at Rs 23,005 crore. He also said that products like Amul cool and lassi tetra pack grew by 20-30%. Every category has seen growth in double digits.
There been many question and answer section continue between Rahul and RS Sodhi in which he tells about his GCMMF future plans that “The most significant aspect of the dairy industry is procurement of milk. Firstly, we are expanding to new markets out of Gujarat. Second, we are expanding in the processing market by putting up new plants. Third, we are also expanding our distribution market since dairy products are perishable so you need to have a very good distribution system”.