One of the makeup industry’s largest brands CoverGirl made history with the appointment of 17-year-old James Charles as its newest spokesmodel. This is the first time CoverGirl will be having a boy as their spokesmodel.

Charles, who’s still a senior in high school from New York , is a makeup artist with nearly 430k followers. He’s the first male ambassador for the cosmetics giant in its nearly 60 years as a brand. He will appear in print, television and digital ads both with brand ambassador Katy Perry.

CoverGirl’s Instagram posted a video of Charles speaking about his new role. “Today I’m living out one of my biggest dreams and I’m currently on set of my first ever TV commercial with CoverGirl,” he said with a huge smile. “That’s right, I am a new CoverGirl.”

 

It’s official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. ❤️ Show your support for James by regramming his COVERGIRL vid using #COVERGIRLJames!

A video posted by COVERGIRL (@covergirl) on Oct 11, 2016 at 6:17am PDT

Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. “Honored to have the pleasure to announce the very first COVERBOY, James Charles!” she wrote on Instagram.

 

Just wrapped another great @COVERGIRL shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles! Follow him @JCharlesBeauty! #COVERGIRLJames #glam❗️

A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT

Charles will start out as the face/lashes of the brand’s latest mascara launch “So Lashy!,” but will also be fully integrated into ads, commercials, etc. He couldn’t be more excited about the news! Just see for yourself.

Social media is also praising  James  on his success. Here are some of the best tweets.

 

Tags: CoverGirlCoverGirl spokesmodelfashion newsJames Charleskaty perrySo Lashyspokesmodel James Charles