Team India To Lose Big Sponsor From April 2017
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One of the biggest sponsor Star India confirmed that they will not offer for sponsorship to team India jerseys. Captain Virat kohli and other players will not have the Star logo on their jerseys from April 2017 . With the new jerseys, The Champions Trophy 2017 is scheduled to held in England.
Reports said that, the official sponsor of team India Star will not bid for the resuming of agreement from April 2017 with not excess clearance after confusion in the Board of Control for Cricket in India (BCCI). Star India won the present rights in December 2013 expires in March 2017. Board of Control for Cricket in India (BCCI) is going through lot of confusion at this moment apart from that Star TV wants to keep out of it.
“Given all the volatility, we are indeed concerned about the health of cricket in the days ahead. No one seems to be talking about making cricket bigger and more popular. We have been very proud that our name is carried on the jersey of team India. But given all the uncertainties, we have decided not to bid for it again.The commitments being asked for are too onerous without any clarity”, Star India CEO Uday Shankar said.
“For us, the problem is, right now we do not see a consensual leadership in cricket. The power of cricket came from the fact that everybody was aligned. The global cricket leadership was generally aligned to drive it forward. The alignment seems to have broken down. Lack of clarity both, in ICC as well as BCCI is our biggest concern right now. We have nothing to do with the politics of cricket. Currently we have invested in cricket more than any other media company has ever done. Our investment in game are to the tune of a few billion dollars. And hence the business risk for us is very high, He added. Now, BCCI will be looking for new sponsors for team India Champions trophy 2017, starting on 1 June in England.
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