Facebook to close its desktops ad exchange ‘FBX’
Social networking most famous website Facebook is reportedly planning to close FBX — an ad exchange that allows advertisers to buy desktop ads, by media reports. According to Tech Crunch, Matt Idema, vice president of monetization product marketing at Facebook confirmed to them that this is part of Facebook’s shift to mobile.
Now Mobile is a necessary and effective marketing campaign, and Facebook is helping millions of businesses understand their customers’ purchase path across devices,” he added. Facebook has also started selling video ads via its Audience Network platform.
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