The online shopping website Myntra has announced its biggest fashion sale ‘the end of season sale’ which will be for two days that is 2nd and 3rd July. The campaign organized by Myntra used the tagline like ‘Tayar Ho Jao’ which means ‘to get ready’ to shop the biggest fashion sale it is for the lover of the people who just love fashion.

The 30 second ad film takes viewers through a series of settings, where people are gearing up for Myntra’s EORS in their own exaggerated ways -by measuring body sizes, setting up reminders for midnight sale start and preparing elaborate wish-lists of products to fully focus on shopping during the sale.

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Apart from presence across all top TV Channels, the campaign also uses other media channels like Print, Radio, OOH, Digital, DTH across 10+ Leading cities. Over 2000 top Indian and International brands will be participating in the 4 the edition of EORS, reaching about 10 million customers across towns and cities. The new spring collection from some of the brands will also be up for grabs, for the first time during the sale.

EORS has emerged as one of the most important properties of Myntra. It breaks away from the traditional end of season sale format which usually last for 6-7 weeks.

 

 

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