The National Democratic Alliance govt. PM Narendra Modi Become the top followed leader on FB worldly. According to sources, Modi’s FB page has more followers than Trump and his official page –PMO India followed ranks 3rd followed by Modi page’s personal page and the newly elected US president Trump.
According survey shows that digital India, make in India and swachh bharat are the most occupied campaigns that have been run by the government.
Ankhi Das, public policy director, Facebook India, South and Central Asia said, “This is the new form of governance.”
“He is reinforcing the importance of internet platforms as an input factor, tool for better productivity, higher output creating brand recognition, and accessing glob markets,” said Das.
“This is the rise and rise of the PM.” Despite the fact that that the govt. took some surprise measures over the last six months including demonetization, Modi has added 4 million followers which means that “his approval ratings continues to be high his and it all validates what you are seeing in terms of the popularity and the wins,” added das.
According to sources after PM Modi, Rajnath Singh, Smriti Irani general VK Singh, PIyush Goyal and Arun Jaitely are the most followed.
Ministries have their pages where they are conducting FB Q&As, FB lives etc. Modi is driving global digital diplomacy through the platform, all the ministry of external affairs missions are on FB.
Modi has led 603 million interactions in terms of likes, share etc and the number of posts since May 2014 stands at 150 million. His videos views have been more than 114.4 million. Economic policies and global diplomacy apart, Modi’s biggest hits on the FB, however has been his post about personal moments.
