The country’s biggest car manufacturers Maruti Suzuki India Limited (MSIL) this Wednesday announce the renewal and revision of its retail network. The new showrooms will be entitled as Maruti Suzuki Arena.
M.D and chief executive officer, Kenichi Ayukawa, MSIL notified “While we continue to bring technology and quality into products, alongside we are focused on the quality of our network…Technology will be a key differentiator where we have aligned with the new age customers.”
The company further said “according to surveys as much as 75% of customer’s research online prior to purchasing a vehicle. Maruti Suzuki is upgrading its sales channel to provide a seamless experience to customers.”
With a vast dream of setting up 80 Maruti Suzuki Arena by March 2018, Maruti has already announced the launch of NEXA Service.
“We hope to cover the entire Maruti Suzuki channel in the next three to five years”, added Ayukawa. At present, the company has 2050 traditional dealerships across the country.
The outcome of this venture will lead to four distinct channels of Maruti to its diverse range of customers – Maruti Suzuki sales channel, NEXA, Maruti Suzuki True Value and Maruti Suzuki commercial.
